期刊論文

刊物名稱 論文名稱 作者順序 出版日期
IEEE Access A Survey of Critical Success Factors in the Implementation of Reverse Logistics in Taiwan's Optoelectronic Industry 第一作者 2020/10
アジアデザイン文化学会論文集 台灣蓪草傳統工藝與生活文化 -以田野調查為中心- Taiwan Pith Paper Plant Craft and Life Culture - focus on field study - 第一作者 2020/10
IEEE Access Applying Data Envelopment Analysis to Evaluate the Operation Performance of Taiwan's TFT-LCD Industry after Post-global Financial Crisis: A Longitudinal Study 第一作者 2020/07
Taiwan Strategists The Prospects of Cross-Strait Relations after Taiwan’s General Elections 2020 第一作者 2020/04
Journal of Business & Industrial Marketing Power advantage: antecedents and consequences in supplier–retailer relationships 第一作者 2019/05
Journal of Business-to-Business Marketing Two-step Influence Tactics: Exploring How Coercive Power is Exercised in Channel Triads 第一作者 2018/11
EUROPEAN JOURNAL OF MARKETING Consumer responses to corporate cause-related marketing: A serial multiple mediator model of self-construal, empathy and moral identity 第一作者 2018/10
中華管理評論國際學報 蔬食聯結環保與蔬食聯結健康對蔬食傾向影響之比較—訊息建構與個體差異的調節效果 第一作者 2018/08
sustainability Does Consumer Empathy Influence Consumer Responses to Strategic Corporate Social Responsibility? The Dual Mediation of Moral Identity 第二作者 2018/05
PSYCHOLOGY Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model 第一作者 2018/02