期刊論文

刊物名稱 論文名稱 作者順序 出版日期
Taiwan Strategists The Prospects of Cross-Strait Relations after Taiwan’s General Elections 2020 第一作者 2020/04
Journal of Business & Industrial Marketing Power advantage: antecedents and consequences in supplier–retailer relationships 第一作者 2019/05
Journal of Business-to-Business Marketing Two-step Influence Tactics: Exploring How Coercive Power is Exercised in Channel Triads 第一作者 2018/11
EUROPEAN JOURNAL OF MARKETING Consumer responses to corporate cause-related marketing: A serial multiple mediator model of self-construal, empathy and moral identity 第一作者 2018/10
中華管理評論國際學報 蔬食聯結環保與蔬食聯結健康對蔬食傾向影響之比較—訊息建構與個體差異的調節效果 第一作者 2018/08
sustainability Does Consumer Empathy Influence Consumer Responses to Strategic Corporate Social Responsibility? The Dual Mediation of Moral Identity 第二作者 2018/05
PSYCHOLOGY Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model 第一作者 2018/02
管理與法遵 環境教育對節能減碳傾向影響的心理歷程分析:相依我及環境集體責任的調節效果 第一作者 2017/07
臺大管理論叢/NTU Management Review 職場偏差行為之實證發現與展望:2000~2015 亞洲研究的回顧 第二作者 2017/06
Asia Pacific Journal of Marketing and Logistics How consumer mindsets in ethnic Chinese societies affect the intention to buy Fair Trade products: the mediating and moderating roles of moral identity 第三作者 2017/04